Collection at PLUSH Showcases Trends in Baby and Children’s Apparel

Las Vegas Show Debuts New Event, Attracts A-List Celebrity Parents

At the 2013 PLUSH Show Las Vegas last month, the question on the red carpet was not, “Who are you wearing,” but, “Who are the kids wearing?”

Jina Park, CEO and founder of PLUSH, was there to answer the question.

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At this year’s show, held October 15-17 at the World Market Center, Park launched the first-ever apparel pavilion showcasing the most fashionable and elegant clothing lines for children, “The Collection at PLUSH.”

“The clothing lines we are targeting are directly attributed to the trendy and chic lifestyle, which is an aesthetic that drives PLUSH,” said Jina Park, CEO and founder of PLUSH. “We’ve already tapped into the juvenile industry’s finest products and services, and with the success of our previous shows, we knew that the apparel pavilion is just what we needed. Our goal is to ultimately enhance what the industry has to offer, which makes our newest addition an absolute necessity.”

Park ought to know what kids and parents want.  A mother of three children under the age of 6, Park has been an industry trend-setter with her premier show, PLUSH, an exclusive juvenile industry show that spotlights unique, eco-friendly and trendsetting products and services designed for the most stylish and trendsetting parents and buyers.

What started as an event to showcase fashionable and eco-conscious baby and toddler products and services for modern parents has continued to evolve and grow into an anticipated industry networking event for retailers, consumers and media that attracts top luxury brands in the juvenile industry.

Participants value not only the elegantly produced event but the many celebrity marketing opportunities it presents.  Many A-list celebrities have hosted PLUSH and appeared as guests at PLUSH events, including Jessica Alba, Garcelle Beauvais, Nick Cannon, Jason Kennedy, Kathryn Morris and Lisa Rinna.

The launch of the Collection at PLUSH, featuring brands in both the domestic and foreign markets, opens new doors and potential relationships for retailers and buyers seeking to reach upscale juvenile industry audiences.

At this year’s PLUSH, Park teased attendees with a preview of PLUSH 2014, stirring up excitement with a glimpse of the industry’s future, and the unveiling of PLB’s Ultimate Military Family Giveaway and Getaway, a national contest to further honor and respect families who have served our country. The preview event wrapped up with PLUSH’s after party hosted and DJ’d by Nick Cannon.

Park has earned a reputation in the industry as a trend-spotter who is always a step ahead of the industry.  With four shows under her belt, Park has shown that PLUSH is definitely in the gifted and talented class.

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Familes Get the Star Treatment with Heart at Montage Beverly Hills

Montage Presents World-Class Amenities with Heart for Visitors and Locals

“Genuine” and “Beverly Hills” might not be words heard together often, but the Montage Beverly Hills brings them together with grace and synergy.  The luxury hotel, located in the shopping and dining center of the city, offers visitors and locals the Beverly Hills treatment of extraordinary service and ambiance, but it adds sincerity, and indeed, even warmth to its experience.

There was no mistake from the moment I arrived at Montage Beverly Hills that it is a property worthy of its namesake hood, beginning with the highly efficient valet staff that greeted me at the entrance to the meticulously professional and movie-star-good looking front desk attendants.   Though it is hard to call a hotel with more than 200 guest rooms “small,” there is an intimacy to the lobby, halls and lounges that feels welcoming, and while the ornamentation is opulent, it is impresses without intimidating.

Chakra One Up

The Spa Montage is a gem within the hotel that epitomizes the hotel’s brand of hospitality.  After donning my robe and slippers in the posh and immaculate locker room, I settled into the spa’s relaxation lounge with a soothing herbal tea and a glossy celeb mag.  I was so cozy I began to doze, but soon Deborah, my therapist, came to escort me to my treatment room – a mood-lit chamber with a deep hydro tub centerpiece, which is a hi-tech Jacuzzi of sorts, complete with disco lights.  I had wanted to try something more than an ordinary massage, and this promised to be all that.

My treatment was called Essential Waters.  Once I slipped into my oh-so-flattering spa bathing suit, resembling a shower cap with leg holes and a Daisy Duke tube top, I reclined in the tub, and Deborah added a potpourri of lavender and rosemary, rose and lemon into the water.  Each of these herbs, flowers and citrus zest are designed to promote relaxation, sooth aches and pains, relieve congestion, hydrate the skin, balance the energy system, detoxify the body and aid digestion.

The tub’s lights fill the water with the colors of the chakras to activate and cleanse the energy system.  A hose spraying pressurized water is used to massage the body, neck to toe, and though the water massage is actually deeper than deep-tissue massage, it feels gentle and relaxing.  If the water treatment were not spoiling enough, it is followed by a traditional full-body massage for 45 minutes.  The treatment concludes with an invigorating scrub and Vichy rain-like shower with seven shower heads, topped off with a rub down with tangerine fig lotion.  The entire experience was completely indulgent.

Water Water Everywhere

All spa guests are given access to the Montage rooftop pool, a delightful oasis with spectacular panoramic views of Beverly Hills, including the neighboring Beverly Canon Gardens, a gorgeously landscaped European inspired public park of fountains and vine-covered walkways that adjoins the hotel property.

The pool itself is a thing of beauty, with mosaic-tiled walls and a Jacuzzi framed by plumes of water along the perimeter that arch into the saline waters.  Despite the decidedly sophisticated poolside ambiance, there was a pleasant mix of guests of all ages, including couples, families and groups, offering lots of good people watching, such as the French-speaking entourage in a corner cabana that presented a fashion show of bikinis, for both women and men.

The pool depth was perfect for my son, who could easily stand in the shallow end, and he was delighted to find several friendly kids with whom to play games in the water.  After working up an appetite, we dined at the rooftop’s Conservatory Grill, which offers poolside service of a menu of farmer’s-market-fresh healthy cuisine for breakfast and lunch along with a number of Montage signature smoothies and cocktails.

Real Happy Kids of Beverly Hills

The Montage’s very young guests, aged 5-12, have their own place to hang while the adults enjoy the spa, dining at the hotel’s Scarpetta restaurant, shopping or other grown-up diversions.  The Paintbox kids club, available to spa or hotel guests by the hour, or longer spans that include meals, hosts children in a cutely decorated recreation room of toys and games where they are supervised by trained childcare staff.  While my son was hesitant for about two minutes, after meeting the lovely attendant Maya and a handful of other happily playing kids, he jumped right in, designing his own complimentary drawstring backpack and creating a glittery plaster mold of his hand, among other arts can crafts and activities.

Our day at Montage was a treat for both mom and child.  The staff and service saw to our every need, as you would expect at a tony Beverly Hills establishment, but with the refreshing and unexpected addition of genuine friendliness.  I left feeling relaxed and rejuvenated, and my son had such a full day he was ready for a late afternoon nap.  By all accounts, a perfect day.


Beverly Hills on Dwellable

Santa Monica Pier: A Birthday Party Venue That’s a Bash for All Ages

In Los Angeles kid’s birthday parties can be full-on productions that can take months to plan and cost thousands of dollars to put on, even when the guest are preschoolers.  Whether you are a do-it-yourself party planner or you prefer a catered affair, you can host the perfect party, by just following a bit of expert advice to throw a party that is right for you and your child.

 

For those who don’t have the time and energy to plan a party, there are many children’s party venues in Los Angeles that do it all for parents, from the invitations and decorations, to the food, cake and drinks, to the all-important entertainment, and finally party favors.

 

Santa Monica’s Pacific Park is one favorite local venue for kid’s parties that offers a unique setting with amenities that appeal to both children and parents. The park offers built-in entertainment with thrill rides geared for little ones to adults as well as arcade games in an exciting beach-side outdoor atmosphere.  The park offers seaside cabanas for rent, and they provide a dedicated attendant for each party, so that parents can actually enjoy the party with their children instead of playing host and worrying about preparing and serving food, refreshing drinks and cutting the cake.

 

Party packages begin at $27 per child and include an hour and a half in a semi-private cabana, custom invitations, unlimited rides all day for the kids, a personal visit from the park’s octopus mascot, Inkie, a special gift for the birthday child, decorations, set-up and clean up and all the kids meals from a menu of favorite party foods with unlimited beverages.

You can add on to packages, which go up to $55 per child, to include items such as popcorn, cotton candy and ice cream treats; plush Inkie-toy party favors; ride wristbands for adults; game bucks for the arcade; group and Ferris wheel photos; themed party decorations with tablecloths, napkins, plates, party hats, blowers and cups; and to make the birthday child feel like a real VIP, your child’s name can appear in lights on the famed Santa Monica Pier Ferris wheel.  A real party helper, you can bring your own cake, and with few restrictions, you may bring in outside catering for adult attendees.  For details, go to ww.pacpark.com.

 

Party planning expert, Jeanne Benedict, best known for her program “Weekend Entertaining” on the Do It Yourself Network and who has offered party tips on “Live with Regis & Kelly” and “The Ellen DeGeneres Show,” offers several ideas for your preschooler birthday bash.

“Hot dogs and pizza win big with this age,” says Benedict. Don’t forget healthy options as well.  Fresh fruit or veggies such as carrots balance the sweets and keep the parents happy. Be sure to have plenty of water on hand, especially if it is a hot day.”

 

 

When everyone leaves, they can all receive a goody bag with items like candy, a clown nose, big sunglasses or super balls.

For a successful party from beginning to end, whether you plan it all yourself or let a caterer do the work, timing is a key factor.

“A party for preschool children should last two hours at most with a number of planned activities. Designate the first half hour as the arrival time, which allows the children to get acclimated to their surroundings,” says Benedict.  “The next hour should be comprised of an organized activity or entertainment. The last half hour should be when the cake is served and goody bags are handed out before the party ends.”

You should consider not just the flow of events to keep the party going, but also the day of the week and the time of day for a party for young children, who can get cranky when they are off their schedules.

“Because parents often work during the week, weekend parties allow for the majority of invitees to attend,” says Benedict.  “Another suggestion is a dinner-time party, which encourages the adults to socialize.”

 With the proper planning, your child’s party will be a celebration to remember long after the candles are blown out, and you’ll be the one who takes the cake.


Santa Monica on Dwellable